AI business intelligence
WHITE
A smarter way to understand customers, manage business conversations and turn engagement into business intelligence.
In developmentOverview
A clearer view of every customer conversation.
WHITE is being developed as an AI-powered business assistant that connects customer conversations, product knowledge and business operations in one intelligent experience.
Its purpose is to help businesses understand their customers, respond consistently across channels, improve their sales processes and gain clear, useful business intelligence.
WHITE is designed as an independent product within the LIGHT TECHHQ ecosystem, with its own application, services and release cycle.
Planned capabilities
Designed to work together.
These are planned capabilities. WHITE is in development and not every capability is available yet.
- 01
Conversations
Helpful, consistent customer conversations across channels.
AI-powered customer conversations
Natural, helpful conversations that answer questions and guide customers.
Messaging channel integration
Planned support for WhatsApp, Instagram and Messenger conversations.
Customer context and memory
Conversations that remember relevant context, so customers don't repeat themselves.
Human-agent handoff
Smooth transfer to a person when a conversation needs a human touch.
- 02
Commerce operations
From a customer's question to a delivered order.
Product and service recommendations
Suggestions based on what customers ask for and what the business offers.
Order and sales management
Support for capturing and tracking orders and sales conversations.
Order-to-delivery operations
Coordinate verified payments, fulfilment, delivery updates, returns and reconciliation in one order lifecycle.
Store and website commerce
Connect a website sales assistant and existing ecommerce platforms to shared product and order knowledge.
- 03
Customers and control
Customer relationships with clear permissions and consent.
Customer relationship management
A clear view of customers, their history and their needs.
Business workflow automation
Coordinate consent-aware follow-ups, abandoned-order recovery and service tasks across the customer journey.
Team approvals and audit trail
Set permissions and approval limits for discounts, refunds and other sensitive business actions, with a record of what happened.
Customer privacy and consent controls
Give businesses control over customer identity matching, communication preferences and data retention.
- 04
Intelligence
Everyday interactions turned into decisions.
Business dashboards
An at-a-glance view of conversations, customers and activity.
Sales and interaction analytics
Insight into how customers engage and where sales are won or lost.
Commerce intelligence and forecasting
Connect conversion, margins, inventory demand and repeat purchases to support better operating decisions.
Business intelligence and reporting
Reporting that turns everyday interactions into better decisions.
Who it is for
Built for teams that run on conversations.
- Businesses that sell through messaging and social channels
- Teams that manage high volumes of customer conversations
- Organisations that want clearer insight into customers and sales
Get started with WHITE.
Create a WHITE account, or tell us about your business and how WHITE could help.
- General enquiries
- hello@lighttechhq.com
- Partnerships
- partnership@lighttechhq.com
- Customer support
- support@lighttechhq.com